Ther□areseveralr□asonswhyindividual□mayengagei□non□si□cerebeh□vior.Oneco□moncauseis□hedesire□□avoidconflict□r□ega□iverepercussions.Forins□anc□,apersonmightfei□□agreemen□withacoll□agu□'sop□□i□ntoma□n□ainharmo□yintheworkplace.Anotherreas□□cou□dbeth□pursuitofpersonalgain,suchasp□□tend□n□tosup□or□□ca□setogainsocialapp□ova□orprofessio□al□dva□cemen□.A□ditio□□ll□,socie□alpressuresandcult□ra□normscan□lsopl□ya□oleinen□ouraging□on-s□ncerebeh□v□o□,asindividual□may□eelco□pel□edtoc□nformtoce□□ainexpecta□ionsorsta□dards.□> Ther□areseve□alrea□□nswhyindividual□mayen□agei□□on-si□cerebehavior.O□ecommonca□seist□edesiretoavoidconflictornegat□ve□epercussions.Fori□□tan□e,aperso□mightf□ignagr□ementw□thac□lleague'sopini□nto□□intainharmonyi□th□wo□kplace.Another□easoncouldbethepursuitofperson□lgain,suc□aspretendingtosupportacaus□to□ainso□□alappro□alorp□ofess□onal□dvancem□nt.□d□i□□onally,s□cietalpressuresa□d□ulturalno□mscanal□o□laya□oleinencouragingnon-sin□erebehav□or□asind□vid□alsmayfee□compel□edtoconformtoce□tain□xpect□tionsorsta□dards. Ther□arese□eralr□asonswhyindivid□□lsmayengageinnon-sin□e□□beh□vior.Onecommo□causeisthe□□s□□et□avo□dconflictorn□gativ□rep□rcussio□s.F□rinstance□□pe□□onmigh□feignagree□entwit□ac□lleagu□□□o□iniontoma□□tainharmonyint□□work□□ace.An□ther□easoncouldbethepursuitofper□□nalgai□,□uchasprete□dingtosu□porta□ausetogai□socialappro□a□orprofessio□aladv□n□emen□.A□□i□ionally,so□ieta□□ress□resandcult□ral□ormscanalso□layar□□einenc□uragingnon□sincere□ehavi□r,asindi□idualsm□yfeelcom□elledtoconformtocertainexp□ctati□nsorstan□ards.