□□□reareseveral□easo□s□□yin□ividualsma□□n□ageinno□-sincereb□havi□r.□necom□on□□u□eisthedesiretoavoidco□flictornegativerepercussions.Forinstance□□□ersonmightfeignagreementw□thacol□eagu□'s□piniontomaintainharmonyintheworkpla□□.A□□ther□eas□ncouldbethepur□uit□□p□r□onal□ain,suc□aspr□te□din□tosupportac□usetogains□cialapp□ov□lo□prof□ssiona□□dvancem□nt□A□diti□na□ly□soc□□talpressuresa□d□ultura□□ormsc□nalsoplaya□ol□inencouragingnon-si□□erebe□a□ior,asin□ividual□mayfeelcompe□ledt□con□□rmto□ertainexpe□tati□nsor□tandards.<□p> T□ereareseveralre□s□nsw□□individua□smayengageinnon-sincerebeha□ior.Onecommo□□ause□sthedesiretoavoid□onf□i□tornegativereper□ussion□.Forinstance,□p□□sonm□ghtfeignag□eementw□thacolleague'sop□nio□tom□in□ainhar□o□yinthework□lace.A□□therreasoncouldbethepurs□itofpersona□gain,s□chasprete□d□□gtosupportacausetogainsocia□□p□rova□□□pr□f□ssio□□l□□va□□em□nt.Additio□ally,soc□etalpressuresandcultural□ormscanalso□la□aroleinencou□□ging□on-since□ebeh□v□or□□s□ndividualsma□feelcom□elledt□conformtocertainex□ecta□ion□orstandards. Th□rearesevera□reas□□swhyind□vid□alsmayengageinn□n-s□ncerebe□□vior□Onecom□on□auseist□□d□□ir□to□□□□dconflictor□eg□tiv□rep□rcuss□o□s.Forinstance,□personmightfe□gnagreeme□twithaco□league'□opinionto□aintainh□□□ony□nth□□orkplace.Anothe□reasoncouldbethepursuitof□ersonalgain,s□c□□spr□tendingtosupp□rta□ausetogainsocialapprovalorp□ofessio□aladv□n□ement□Additio□ally□□ocietalpressuresandcul□□ral□orm□ca□also□□aya□□leinencou□□gingnon-sinc□rebehavior,asindi□i□□alsmayfe□lcom□elledtoconf□r□□ocertainex□ectati□nsorstandards.□> Therea□es□veralreaso□swhy□ndividu□□smayengageinnon□sinc□rebeh□□□or.Oneco□moncauseisthedesireto□voidconflic□orn□gativereperc□s□i□n□□Forinsta□ce,ape□sonm□ghtfeignagreemen□wit□ac□lle□□ue's□piniontom□in□ainharmonyin□□e□□rk□lac□□Anotherreasoncouldbethep□rsuitofpersonal□ain,sucha□preten□ing□osup□o□tac□us□togainsoc□□lapprovalo□p□ofe□sionala□vanc□me□t.Additio□ally,so□i□ta□pressur□sa□dculturalnormscanals□playaro□□i□encour□gingnon□sincere□□havior□asindi□□□ualsm□yfeelco□pe□ledto□onfor□tocertain□xpect□tio□sor□tandards□